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In this episode, we explore the intersection of travel, content creation, and short-term rental marketing with special guest Jordan Kahana, founder of Stayamo. As the lines between work and vacation blur, today’s creators are reimagining how destinations are experienced and showcased. Jordan explains how Stayamo connects properties with creators, making it easier for hosts to collaborate with storytellers and bring their spaces to life.

Host Jason Muth, a 29-time Airbnb Superhost, has firsthand experience listing his property on Stay AMO, with results that speak for themselves. Joined by real estate broker Rory Gill, they discuss the shift from traditional real estate photography to lifestyle-driven visuals that capture what it’s really like to stay at a property. From staging seasonal scenes to negotiating with creators, Jordan shares top strategies for short-term rental owners.

Whether you’re a host wanting to enhance your marketing or a content creator looking for new opportunities, this episode is packed with insights. Don’t miss it!

Things we discussed in this episode:

  • The blurred lines between work and travel for content creators
  • How content creators are changing the way unique destinations are marketed
  • The difference between "influencers" and "content creators"
  • The founding story and purpose behind the Stayamo platform
  • The types of properties that benefit most from content creator partnerships
  • The evolution of real estate photography vs. lifestyle photography for short-term rentals
  • Best practices for property owners when working with content creators
  • Negotiating the scope of deliverables and duration of stays with creators
  • The long-term value of building a content library for property owners
  • The incentives and benefits for content creators to collaborate on the Stayamo platform

Get in touch with Jordan:

➢ Subscribe:    / @smartstayshow  

  • 0:00:00 Work vs. Travel for Creators
  • 0:00:26 The New Content Creator Landscape
  • 0:00:46 Influencers vs. Creators
  • 0:01:21 Stay AMO's "Dating Site" Model
  • 0:02:01 Jordan's Content Creator Background
  • 0:05:55 Elevating Rental Marketing with Content
  • 0:07:02 Ideal Properties for Creators
  • 0:09:14 Evolving Rental Listings
  • 0:12:21 The Value of People in Rental Photos
  • 0:14:35 Stay AMO Best Practices
  • 0:20:23 Negotiating with Creators
  • 0:27:03 Integrating Creators into Marketing
  • 0:30:34 Rental Agreements for Creators
  • 0:31:18 Incentives for Creators on Stayamo

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Rory Gill
Post by Rory Gill
Nov 14, 2024 7:00:00 AM

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