In this episode, we’re joined by the brilliant Justin Miller, co-founder of Showplace and a true trailblazer in hospitality design. Justin brings a wealth of experience to the table, having co-founded Pillow, a groundbreaking property management tech platform, and now leading Showplace, where he helps rental owners and investors create spaces that leave a lasting impression.
Justin’s journey is as inspiring as it is insightful. From navigating the challenges of launching tech-driven solutions for property management to becoming a go-to expert for design-driven short-term rental setups, he’s seen firsthand how the right approach can elevate a property from ordinary to extraordinary. Whether you’re new to hosting or a seasoned STR owner looking for fresh ideas, Justin’s advice is packed with actionable insights you can start using today. Tune in now and discover how the power of design can help you create a short-term rental that guests will never forget!
Things we discussed in this episode:
- The importance of setting up a short-term rental property for success before the first guest arrives
- The concept of the "amenities arms race" and the need for high standards in short-term rentals
- The significance of the first 5 photos in a short-term rental listing and how they can impact bookings
- The differences between designing a primary residence versus a short-term rental property
- The value of incorporating local flavor and branding into short-term rental design
- Showplace's comprehensive design process, including mood boards and product lists
- Tips for DIY hosts, such as using group purchasing organizations and local storage units
- The importance of understanding both the real estate and hospitality aspects of short-term rentals
- Practical setup tips, like using roll-off dumpsters and white-glove delivery services
- Justin Miller's plans to launch a new podcast called "Showplace" in Q4 2024
Get in touch with Justin:
- Facebook -
/ showplacehq - Instagram -
/ showplace_hq - Website - https://www.showplacehq.com/
➢ Subscribe: 
/ @smartstayshow
- 0:00:00 The Importance of Design
- 0:00:42 Creating Aspirational Spaces
- 0:01:18 Jason Muth's Short-Term Rental Background
- 0:02:28 Justin Miller's Superpower
- 0:04:53 Justin's Short-Term Rental Journey
- 0:07:44 The "Amenities Arms Race"
- 0:10:40 Designing for the First 5 Photos
- 0:12:34 Residential vs. Short-Term Rental Design
- 0:16:14 Using Color and Unique Elements
- 0:19:46 Incorporating Local Flavor and Branding
- 0:21:55 Collaborating with Design-Savvy Clients
- 0:24:48 Showplace's Design Process
- 0:31:38 Practical Property Setup Tips
- 0:38:07 Balancing Hospitality and Real Estate
- 0:39:09 Justin's Future Plans and Thoughts
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